Newfor is a family business with a long history of working in the aluminum die-casting industry. For many years they have worked with precision and passion to provide their national and international customers with high quality components. Their strenght does not reside only in the technical know-how, but in their daily approach made with care, attention and reliability as well: typical values of a business that knows its job and brings it on with pride, day in and day out.
In a market often controlled by price dynamics, Newfor has always stood out for an essential element: quality before all else.
Despite the high technical level and the constant effort in the production, their online communication was not at the same level of their identity. The previous website was static, poorly curated from the visual poin of view and did non communicate the values of the company, or the quality of their services.
Newfor wanted to finally differenciate themselves from all other foundries, talking with clarity and authority about their approach, their passion for a job well done and the attention they have for each client. The goal was to develop a site able to communicate their identity, competence e visione valuing the human side of the company as much as their technical precision.
We developed a fully custom website, designed to represent Newfor's essence: sobriety, solidity and super high quality. The interface was created to be clean, elegant and easily understandable. The pictures, scripts and structure communicate coherence with the idea of a serious and precise company that is different from all others in their sector.
Every section of the site was studied to talk about the daily work, the technical knowledgle and the industrial approach of Newfor. We gave some space to the production side, but also to the services and to the relationship with the clients, showing the idea of an company that is available, modern and striving for continuous improvements.
The website has been developed in multiple languages, in order to support opening up to international markets, and SEO optimized, to improve visibility and make meeting new clients easier.
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Newfor today has a website that mirrors the quality of its work, tells their identity with strenght and authority, and clearly makes it stand out from all other foundries that communifate in a generic and impersonal way.
The website has become a commercial and positioning instrument, able to convey reliability, bring new customers closer and consolidate the percieved brand value. But more than anything it represents coherently the true nature of Newfor: a serious company, capable and deeply connected with quality in every detail.
